You’re Different…You want more…Hell, you want it all: Happiness, Fulfillment, Family, Health, Money, and you want -and need- to make a Dramatic Difference in the world. Welcome to the world of Craziness…it can be lonely to never be satisfied, to always know you can do more…but oh my God, it can be earth shattering amazing beyond your imagination when you learn and live the 10 Secrets!
Tony Franklin is the highly acclaimed and nationally publicized life coach who has spent 40 plus years:
Never Spend Another Day Without Creating A Better World For Everyone You Come In Contact With
Get Coached By The Only “Coach” To Ever Be Featured In A National Forbes Article Comparing His Success, His Crowd Sourcing, And His Creativity With Singers Lady Gaga And Tony Bennett, Uber Creators Travis Kalanick And Garrett Camp, Al-Qaeda Terrorist Destroyer General Stanley McChrystal, And Sage Bionetworks Founder Steven Friend.
Franklin’s Life Experiences Put Him In An Elite Category With The World’s Most Creative Artist And Problem Solvers!
1) Process
2) Magic Eye
3) Gratitude
4) Movie Star
5) Feel Good
6) Do Good
7) Fail More
8) Value
9) Monster Prep
10) Vampire Shield
INNOVATIVE…
KNOWN FOR HIS CREATIVITY, BRUTAL HONESTY…
SIGNIFICANT IMPACT…
SUCCESSFUL CAPABILITY…
MARCHES TO DIFFERENT BEAT…
FIGHTING BACK…
SHARING…
HONEST, INFORMATIVE, FRANK…
VALUABLE AND ARTICULATE…
GURU…
THINKS OUTSIDE THE BOX, BEST THERE IS…
THOUGHTFUL AND PROVOKING…
MASTERFUL…
INSIGHTFUL, MOVING…
MAGICAL, ABSORBING, POIGNANT, UPLIFTING…
MUST READ
HUGE IMPACT…
SAVES LIVES…
ANECDOTAL BOMBSHELL…
COURAGEOUS... BRILLIANT, TIMELY…
GUTS…
COMPELLING, TRUTHFUL…
UNPRETENTIOUS, SELF DEPRECATING…
MOST PROLIFIC, BEST-SELLING…
NOT AFRAID…
FRANK, FORTHRIGHT, FEARLESS…
APPEALING, REFRESHING, RESPECTED…
DREAMS BIG, ONE OF A KIND, TRAILBLAZER… HEALTHY INDIFFERENCE TOWARDS NORMALITY
MOST HONEST UPFRONT COACH…
MENTOR FOR LIFE…
NEVER DANCED AROUND RACE ISSUES, ALWAYS SAW THE VALUE IN ME…
CHAMPION FOR PLAYERS, DARED TO BE DIFFERENT…
MY SAVIOR…
LIFE TRANSFORMATION, MADE ME A BETTER FATHER…
FATHER FIGURE, TALK TO ABOUT ANYTHING…
FOREVER INDEBTED, PROFOUND IMPACT, CHALLENGE THE STATUS QUO… BE OUR AUTHENTIC SELVES
LITTLE THINGS MATTER, EXPECT GREATNESS…
WIZARD OF MOTIVATION, GREATEST COACH…
TREMENDOUS BLESSING-NEVER WANT TO LET YOU DOWN…
YOUR WORDS WERE EXACTLY WHAT I NEEDED, NEVER REALIZE HOW MUCH YOU HELP…
TEACHING ME TO BE A MAN, TEACHING ME TO DO THE RIGHT THING, YOUR IMPACT IS SO UNDERSTATED…
ALWAYS THERE FOR ME WHEN MOST WEREN'T, TRUE MENTOR…
YOU MAKE A DIFFERENCE…
-Highest Paid NFL contract in history at $130 million in 2019: “I’d like to thank Coach Franklin for the significant impact he's made on my life from a football aspect and the overall life lessons he has taught me. I have never had a coach change my outlook on life more than he has in these past 3 years. He has taught me so much about myself and guided me in the process... I would not be anywhere close to where I am now without him."
“...known for his creativity, his brutal honesty, and a thick Kentucky drawl…”
"…One of the most innovative minds…"
"Franklin's dot-connecting is building a successful capability unlike that of any other coach."
Tony Franklin, Lady Gaga-Tony Bennett, General Stanley McChrystal (defeated terrorist organization Al-Qaeda), Travis Kalanick (Uber Creator) Dr. Steven Friend (Sage Bionetworks)
“It’s probably not hyperbole to say there has never quite been a football coach like Franklin. He marches to a different beat.”
“Tony Franklin has spent his career fighting back” … If you ever let a bully bully you, he'll do it the rest of your life. You've got to punch him in the nose (TF quote)
“The gospel of Tony Franklin…Tempo, Tempo, Tempo, and Sharing…”
“Honest...Informative...Frank...providing a glimpse into a world almost no one, actually...has dared to talk about...valuable and articulate person…”
“thinks outside the box, the best thing that ever happened to us, he’s the best there is.”
DO YOU WONDER IF THERE'S A SECRET, OR A PROCESS THAT WOULD MAKE YOUR DAILY LIFE DRAMATICALLY BETTER, GRATIFYING, AND MORE IMPACTFUL?
IF YOU DIED TOMORROW WOULD YOUR LIFE HAVE BEEN FULFILLED WITH ALL YOUR FANTASIES?
ARE YOU BEING YOUR BEST IN EVERY PHASE?
COULD THIS GUY ACTUALLY MAKE A DIFFERENCE?
Book Reviews
Victor’s Victory
Paul Finebaum ESPN “Tony Franklin has done it again. Victor’s Victory will bring tears of sadness and tears of joy in the same reading. It is both thoughtful and provoking, as well as a gut-wrenching book that sports fans of all ages should read and pass along to their family members and friends. Whether you have ever heard the name Victor Hill before reading this book, it is a name you will never forget upon completion. Simply a masterful job of writing and reporting by Tony Franklin. But then again, if you’ve kept up with Tony’s career and previous works, you shouldn’t have been surprised.
Larry Vaught The Advocate-Messenger “An insightful, moving, must read story that goes far beyond football to show how one tragic afternoon changed, and touched, so many people’s lives…impossible to put down once you start reading…great, great story”!
Kenny Rice- NBC Sports, ESPN Tony Franklin scores repeatedly while relating and exploring the story of an Alabama high school football team and their journey that touches a community and takes young men far beyond a mere game. It exceeds the X's and O's and the scoreboard to examine life, tragedy, and challenges beyond the goal line. To borrow from Franklin "The simplicity of life is what can make each moment magical if you only take time to notice." I can only add, take time to read this absorbing, poignant, uplifting book.
Brooke de Lench-President MomsTeam.com Tony Franklin’s book Victors Victory is a must-read for everyone who is involved in Youth Sports. The book will move you to take action immediately which may save the life of one of your community's youths.
Linda Coffee Ramsey- Kiwanis President- Tony, you have obviously had a huge impact on so many young men. Thank you for caring about them & wanting to make a real difference in their lives. I think you do love football, or you wouldn’t have dedicated 40 years of your career to this game. I’m so thankful that our paths crossed because of Victor, & I also thank you for writing that book that inspired me to ask our Kiwanis District to place AEDs in schools & with traveling teams in about 350 schools across Louisiana-Mississippi & West Tennessee! We’ve saved about 8 or 9 lives because of them that I know of! God bless you on the next chapter of your journey. Congrats on retirement! You will enjoy it! Please stay in touch and take care!
WHAT IF YOU BECAME COURAGEOUS AND FEROCIOUS…WILLING TO FIGHT FOR WHAT’S RIGHT…AND YOU WERE EQUIPPED WITH THE TOOLS TONY USED IN HIS FIGHTS?
Fourth Down and Life To Go
John Clay- Lexington Herald-Leader “Anecdotal bombshell…. self-published page-turner…. dead on book…. not sure if Franklin is the next Dave Barry (comedy) or Elmore Leonard (crime).”
Paul Finebaum – ESPN “One of the most courageous sports books I’ve read…. brilliant and timely…. sensitive look from someone who’s been on the inside.”
Alan Cutler—WLEX 18 (NBC) “Someone with a brain, who cares and has the ‘guts’ to stand up for what he believes in.”
Tony Cruise—840 WHAS “...a voice that needs to be heard…compelling… truthful.”
Chip Hutcheson—Editor, The Times Leader “Of all the things people may say about Franklin, one thing is certain—he’s got guts...a fascinating look at the treachery in a profession where ego engulfs so many people.”
Tony Basilio – The Team (WTXM) Sports Radio – Knoxville “I could not...would not put it down…. thanks for the most unpretentious and at times self-deprecating work on college sports that I’ve seen in some time. Please give us more.”
Rachel Ray- Joseph-Beth Booksellers “Fourth Down has been one of our most prolific sellers we have ever had…. between 10/01 and the end of the year Fourth Down outsold even the Harry Potter books.”
Bob Watkins- Sports in Kentucky (syndicated columnist) “Franklin’s book is courageous…. his decision to stand up for what is right will serve him well along his career road, well beyond football.”
Eric Walker- Murray Ledger& Times “…. incredible…. reads almost like a Dan Jenkins novel.”
Richard Ernsberger- Newsweek editor and writer- author of Bragging Rights “A disturbing inside account of a renegade football program. Franklin sets out to settle accounts and succeeds.”
Larry Vaught—630AM, Clear Channel, Lexington “Callers like his honesty as well as his knowledge. He doesn’t duck difficult issues and is not afraid to voice his opinion. Yet he also treats callers with respect and makes each feel that their question and comments were important.”
Sue Wylie, WVLK-AM Newstalk 590, Lexington “Tony Franklin is a terrific guest. His frank, forthright, and fearless opinions on what has gone wrong in college athletics keep all our call-in lines busy. He’s appealing, refreshing, and respected and never fails to draw enormous listener response.”
Dennis Dodd CBS SportsLine "what makes him credible is that he did speak up, putting his future on the line."
AND WHAT IF YOU WERE GIFTED THESE TRAITS THROUGH YOUR RELATIONSHIP WITH TONY?
Life and Consulting Testimonials
Rob Likens- Offensive Coordinator Kansas, Arizona State (Current SMU)
“Tony has an awesome ability to get the best out of his players. I will miss his speeches to the offense. He made me want to play again. He is not afraid to dream big, something I will take with me wherever I go.” Had the honor of serving 5 of the best years of my life with this man. Not enough room here to express my gratitude properly. Thank you coach for giving me a healthy indifference towards normality. You are truly a “one of a kind” and trailblazer…"
What Others Say:
Jill Morris—2002 President (Kentucky Association of School Business Officials) “Entertaining, motivational, and inspiring! We’ve had several high-profile nationally known speakers and you were simply the best!”
Lt. Colonel Mark West-West Point Graduate, U.S. Army “Your leadership techniques and philosophy continue to help me lead my soldiers!”
Pookie Jones-Entrepreneur, Pro Baseball Player, S.E.C. Quarterback “Your daily discipline, guidance, and advice to follow my dreams, have all helped me to reach my goals…Heard about your retirement, I really appreciate what you did for me as a young man at Calloway County. I realize now since I have been coaching now for 20 or so years, that coaches can influence young people’s lives. We all make mistakes on the way, but you have always seemed to find a way to own it. Love you, coach, on to the next great chapter. I wouldn’t have achieved half of my dreams if you hadn’t made it in my life!
Rob Oviatt-2 time S.E.C. Coach of the Year “I know of no one with any more integrity...he will deliver what he promises and more.”
Paul McAbee—Principal Albertville High, Alabama “I have told anyone that would listen that you were the most honest, up-front coach I have ever met…. Outstanding presentation...you were perfect.”
Chris and Carolyn Smith—Parents of NFL tight-end Derek Smith "You have been his friend– mentor and most importantly his coach for life. Very few ever stand for the right thing when they know the pain and suffering that comes with it. You have shown Derek, as well as us, that when it seems the world is coming down around you just stand up and be strong!
Champ Kelly- Assistant General Manager Las Vegas Raiders NFL- I’m tearing up as I read this… in short: Thank you. Thank you for being real with me. Truth is so elusive in this world. You never once sugar-coated any scenario with me and I respect that. You have never danced around race issues and barriers with me. You warned me of the realities of some of the things that I would and still face in this profession. I love that you have always seen the value in me. You spoke into my own football journey before most even gave me a chance. I always knew that I needed a lifeline that I had someone in the business who would vouch and look out for me! I promise, as long as I am afforded the opportunity in this profession, there will be Tony Franklin principles executed. You can rest but your values will be at work. I choose to live a LIFE OF IMPACT. When I leave this world, I want my “dash” to speak of me loving people, investing in people, speaking life into people, loving my family, being real, and respecting the game. I know you have modeled these things.
Tavi O’Shih- Cal grad: There may have been better coaches to come through Cal, although not many. But no coach fit the Berkeley ethos better than Tony Franklin. He’s a good man, an innovator, and a champion for players. In an industry full of mediocre tyrants, he dared to be different! Cheers Tony!
Personal Testimonials
RP Stewart-Louisiana Tech Player and Grad-Happy Thanksgiving to you coach!!! My savior man. Still to this day. Appreciate all you have done and do for people like me.
Tim Davis West Anchorage Alaska Football Coach and Teacher-But over time that initial business transaction has become a life transformation. We have had success and our program has grown, but that’s all very cheap compared to the life change that has occurred in me. You have inspired me to be a better father. I’ll never forget having a drink with you at an Embassy Suites in Nashville. My daughter had just been born and you asked me what I wanted the story of my life to be. From that moment on I knew I was going to coach my ass off, mentor and teach with increased zeal, to send young men off and lead our community. I wanted (and continue to want) to see my daughter grow up in a world with a community of leaders who used the educational tool of football. More specifically, I want my daughter (and now son too!) to grow up around a group of leaders who transform football skills into life skills that make our country and world a better place. That’s the story I want. As a transaction, the system has been brilliant. But I will be forever indebted to the life transformation your lessons have inspired.
Chad Masters-High School Football Coach and Teacher- Words cannot express how thankful that I have passed into your realm of influence. Thank you for the profound impact you have had on my coaching, my thought processes, and my life in general. Through you, I saw that there are ways to be different, to challenge the status quo, and to be ok being authentically ourselves. Thank you for that. I wish you nothing but the best in your "retirement" and I will be remiss to say that the college football world will be less without you being a part of it on the sidelines. I hope you are able to recharge and keep making great contributions to the game of football, offense in particular. Love how you are more than a coach, challenging things with society and how to make our men better.
Football Player (Name Hidden For Personal Protection) Hey coach Franklin. I just wanna say thank you for that overwhelming talk. I have definitely been overwhelmed since July. From schoolwork to worrying about my new apartment and everything with football. I haven’t told anybody this and it’s not too bad but with all this going on I have had thoughts of driving into something while on the ride but I slow down last minute. I know I don’t want to commit suicide, but I felt like I should share it with someone because it has been taking control of me. I also just want to thank you for the father figure/ coach you have been to me. Thank you so much for being someone I can always come and talk to about anything. You’ve taught me so much on how to be a man and how to go about life. You are a great coach and thank you for shaping me to who I am today!
Maurice Harris: NFL Receiver-Cal Grad TF on 4/21/2019 I think back on the times that we were in meetings watching game film and you were very critical on us. Now I look back I can really appreciate it because It taught me a lesson about life and how all the little things matter and that we can't just create bad habits and expect greatness from it. Thank you!
Omar Haugabook- 2 Time Sunbelt Player of The Year-Troy. U Thank you so much! I’m happy you gave me a chance to showcase my abilities on the Division 1 level! You are the Wizard of Motivation! The Greatest Coach I ever been around! Thank you from the bottom of my heart!
Chad Scott-University of West Virginia. Football Coach- I have you to Thank for the opportunity at the life I’ve lived! You’ve been a tremendous blessing to me and my family, and not a day goes by I still do not ever want to let you down! I love you & Happy Holidays to you and the family too Coach!!
Brent Thompson-North Hardin Head Football Coach Must tell u-- over the last 2-3 weeks I have opened each of your emails and listened to the phone calls…And I must say your words have been exactly what I need... each day it's something I have thought about or doubting n myself-- then tonight all the stuff u said bout doubting myself…I let my monster out last week…; You may never realize how much u help or mean to me as a football coach and a person-- again-- Thanks for being so open and honest..
David Gru-Louisiana Tech Grad-Business Owner-Former College Coach Everything I was as a player and everything I know as a coach is from you. Thank you for giving me an opportunity when everyone else including myself didn't see anything in me. Thank you for teaching me to be a man and to do the right thing even when it's the hardest choice. It has been the greatest experience working for you and I appreciate everything you have done. Unbelievable. Great. I’ve helped so many people you’ve connected me with too and I wanted to send you a thank you. The impact you’ve had throughout your life is so understated. I know you would tell me to just pay it forward but please if there’s anything I can do to help Rachel and I feel so much gratitude and an urgency to repay you for the impact you’ve had.
Coach Damon Harrington-Texas State Football Head Strength Coach Thank you for always being there for me when most weren’t and being a true mentor in a profession where there aren’t many trustworthy people.
Aaron Beck-All Saints Head Football Coach You make a difference. Listened to today’s podcast driving in. We practice from 6:30-8 am. 80 boys and 12 coaches will be handwriting letters to people who have made a difference in our lives. Thank you for what you do.
If you're ready to live a magical life,
then book a FREE CALL with Tony. In 15-30 minutes, you'll both know whether the two of you together can create a magical life and move you into a new universe that will make you feel as if you are the most blessed human in creation.
What do you have to lose? Nothing.
What do you have to gain? Oh my God…Everything!
Tony only works 1 on 1 with clients. Every journey is unique and challenging and deserves 1 on 1 attention. You are HIS ONLY CLIENT and together you’ll make your existence dramatically more impactful and fulfilling.
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